In an email exchange between Maximillion Cooper and the 2010 rally drivers, the route for 2011 was released. In accordance with the email: “So to officially announce next years adventure….its an amazing 3000 mile route full of cultural contrasts and additional highlights to enjoy. We’re going from London to Istanbul in 7 days, via Paris…Barcelona…The Monaco Grand Prix…Venice…Belgrade…Sofia and Istanbul! Incorporating the Monaco Grand Prix will be HUGE!”. On February 24, 2011, it was announced that the Rally will have its pre-Rally party on 25 May before leaving London on May 26, 2011. Particapating in the 2011 rally was DJ David Guetta, TV personality David Hasselhoff, musician and actress Eve, musician & lecturer Bun B, professional American Football player Ndamukong Suh, musician, actor and professional driver Shane Lynch, Finnish TV Personalities The Dudesons, professional skier Jon Olsson, fashion designer Maia Norman, actors Tamer Hassan and Costas Mandylor, Sheik Mohammed Al Thani of the Qatar Royal family and Prince Talal M. A. Al-Faisal Al-Saud of the Saudi Arabian Royal family. It was also revealed that the 2011 rally would cost £25,000 to take part in. Jeremy Taltaud Patrice Meignan won the price of the Renault legend 4L3000 (Renault constructed to gumball) helped Thoma K with follow car.
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