The 2010 event travelled between London and New York. The rally began in London on the first of May, taking in Amsterdam, Copenhagen, Stockholm, Boston, Quebec City, Toronto and Niagara Falls before finishing in New York.
On 20 April, professional skateboarder Tony Hawk announced on his Twitter page that he was entering the rally in the A-Team van, as used in the 2010 movie. Other celebrity participants included rapper Xzibit in a Porsche Cayenne, professional skier Jon Olsson in a 2010 Lamborghini Murcielago LP 670 SV, fashion designer Maia Norman in a 1994 Ferrari 550 Maranello and Eve in a Bentley Continental GT. Other participants include musician & lecturer Bun B, Actor Jimmy Jean-Louis, Sheik Mohammed Al Thani of the Qatar Royal family and actor Idris Elba. Michael Madsen quit the rally after he was stopped by the police for speeding.
On Saturday, May 1, before the start of 2010’s Gumball Rally on Pall Mall, London, dancers and performers, organised by Talent Expo, gave a flashmob performance of Michael Jackson’s Smooth Criminal. The performers, choreographed by professional Choreographer for the BBC, Richard Marcel, and former Michael Jackson feature dancer Patrick Alan, came from among the crowd viewing the cars on static display, and performed an adaption of the iconic Smooth Criminal choreography, adapted from the routine made famous in Michael Jackson’s 1988 film Moonwalker.
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